Female First Owner Bought out of Administration

The company behind Female First has been bought out of administration by its former management team.  Mark Lund, Head of Insolvency at Turner Parkinson was assisted by Mark Hague acted for the administrator in the sale of the business.  

First Active Media, which is a female-oriented website offering news and features about topics such as entertainment, lifestyle, relationships, fashion and beauty, previously secured a £350,000 investment from the North West Fund for Digital & Creative.

First Active Media, which trades as Female First, entered administration on 27 February 2015. Andrew Rosler, of insolvency practitioner Ideal Corporate Solutions, was appointed administrator.  No external offers were received by marketing agents and the business and assets were sold to the former management team which preserved seven full-time jobs.  

In 2012 it was claimed that Female First 'attracted the largest number of visitors of any similar female site in the UK with two million monthly unique visitors'.